Do you know where your most valuable customers spend their time online? Do you regularly interact with bloggers and journalists who shape your industry’s agenda? Who are the people with the online “street cred” to influence people’s actions? These questions (and more!) are at the heart of the PR industry’s recent focus on influencer relations. […]
Tag Archives | chuck hemann
Carefully Crafted on February 02
Carefully Crafted on January 26
5 Metrics for Nonprofit Communication
A collaborative effort, this post was co-written by Chuck Hemann and myself. Two key components of a nonprofit organization’s communication strategy — traditional media relations and social media marketing — fall into the “hard to measure” category. By now, hopefully you believe in the importance of securing placements in key media outlets and developing a […]