Cause-marketers face a serious problem: “Slacktivism.” As noted on Huffington Post: Slacktivism, usually the signing of online internet petitions, Facebook and social media campaigns, and often commercial efforts including T-shirt, bracelet or ribbons sales, is often defined as merely a feel-good measure that requires little personal effort or sacrifice on the part of an individual […]
Tag Archives | cause marketing
Carefully Crafted on May 15