Carefully Crafted on January 10
Having spent my fair share of time at parks and on playdates with my little toddler, there’s a common theme that I often hear from other parents as they talk to their kids—and one that I’ve even used from time to time myself. It’s most often heard when a tiny human has done something that, […]
Carefully Crafted on December 13
When I was preparing to launch Geben Communication, I read lots of articles that suggested writing a formal business plan —a three- to five-year description of the purpose of our agency, how I would go about finding clients, our market share, financial metrics, and on and on. But I have a confession: I never did […]
