Carefully Crafted on August 12
When is it okay for a brand to join a social conversation? When is it not okay? Is there some kind of litmus test for brands to determine when and how their commentary might be appropriate and useful, or whether jumping into the dialogue could be harmful—to the brand, or to others? When Prince passed […]
Carefully Crafted on January 20
This week’s Follow Friday post is a guest post from Nick Westergaard, a smart branding guy who calls Iowa home. I met Nick at a conference last year and we immediately hit it off. Here’s what I like about Nick: He’s super smart and savvy, but isn’t one of those people who feels the need […]
Carefully Crafted on September 22
We’re going to try something different with today’s post. Imagine that you’re the head of branding and communication for a large college. What would you do in this situation? There is a Rocket crisis. Not *that* kind of crisis — I’m talking about an identity crisis facing the University of Toledo, my beloved alma mater. […]
Carefully Crafted on August 17
Ever heard the analogy comparing Twitter to a big cocktail party? The idea is simple: People are mixing and mingling … chatting … getting to know each other … networking. Just like at a cocktail party, Twitter users try to be interesting, relevant, humorous, engaging. If you’re a business or nonprofit trying to navigate social […]
Carefully Crafted on July 16
Earlier this week, PR News asked readers to share their opinions about personal brands. Geoff Livingston wrote an excellent response. This topic has almost reached the point of beating a dead horse, but it reminded me of a comment I left on another blog a couple months ago. Expanding on my initial thoughts (and then […]
Carefully Crafted on December 31
I happen to have a lot of pet peeves. For starters, I can’t stand when people chomp loudly on their gum. I don’t like when people are late. I really can’t stand loud breathing. (I know … that’s a weird one.) People who think they’re sooo busy (but really aren’t) also get on my nerves. […]
