Carefully Crafted on October 23
Welcome to the World Series. Which batter will emerge as this year’s Mr. October? Which pitcher will deliver a heroic performance on just three days’ rest? If you’re a fan of America’s pastime, you’re pumped for this series. Add to that your love of all things social media, and I’ve got just what you need: The […]
Carefully Crafted on November 02
If you know me at all, you know I am a huge baseball fan. I love the strategy of the game. The records. The history. The pitch-by-pitch, inning-by-inning drama. The more I thought about it, I realized baseball can actually teach PR people a thing or two. Like how to step back up to the […]
Carefully Crafted on June 09
While a number of PR people – a band of leaders, headed by Katie Paine – decry the value of the ad equivalency report as a measure for public relations activities, there’s a reason it still exists. Most of the reasons for its continued use are bogus, but there is one that speaks volumes: Advertising […]
