From an AdAge article about Facebook redefining relevance in marketing: As it turns out, many people in social networks don’t want to talk about your product, they just want to talk. We’ve long known that inserting brands into social-media channels requires a conversational touch, but many are surprised by just how conversational. There’s increasing evidence […]
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Carefully Crafted on December 02
Carefully Crafted on March 01
Lessons from the Heinz Twitter Imposter
A couple weeks ago, AdAge introduced us to Mike Werch, the person who tweeted as @HJ_Heinz. This one person became the ketchup company’s voice on Twitter — yet he had NO connection to Heinz. And, Mike ran the Heinz Twitter account for a solid two weeks (amassing 367 fans) before Twitter headquarters got involved. Mike […]