Carefully Crafted on August 16

South by Southwest Interactive Panel Recommendations

With more than 2,000 panels vying for a slot at South by Southwest, the competition is intense. The PanelPicker process — SXSW’s way of crowdsourcing presentations — is open and now accepting your votes. You have a say in who gets heard during the interactive festival bonanza.

Last week, Sarah Evans highlighted 15 PR-oriented presentations on her blog. (You can see Sarah’s recommendations below.) But, with thousands of panels to choose from, I’m interested to hear your favorites. Here’s what we’re going to do: Tomorrow (Tuesday), part of the #pr20chat discussion will involve South by Southwest panels. Participants are asked to skim through the panels up for consideration to identify a “must-see” topic or two. The goal is to assemble a list of #pr20chat-recommended panels — ones that our community believe deserve a “thumbs up.”

Never participated in #pr20chat? No worries. It’s easy to jump in — just follow the hashtag on Twitter from 8-9p ET and feel free to add your two cents to the discussion. See you tomorrow on Twitter!


Sarah’s recommended panels:

  1. Christine Perkett (@missusP), “The Networking Conundrum
  2. Heather Mosley (@mosleyppr), “Dissecting What Really Works in Social Marketing Campaigns
  3. Gregory Ferenstein (@ferenstein) “Stand Out: Investigative Journalism for Bloggers
  4. Ted Murphy (@tedmurphy), “Check-in, Get Paid: Rise of Cash-sponsored Social Media
  5. Heather Whaling (@prtini) Geben Communication, “Big Ideas, Little Budget: Low-Cost Cause Marketing
  6. Guy Kawasaki (@GuyKawasaki), “The Art of Enchantment
  7. Dave Fleet (@Davefleet), “Personalities, Policies & Problems: Companies and Employees 2.0
  8. Sydney Owen (@SydneyOwen), “Road Rules for Mentorship: What’s Appropriate (& What’s Not)
  9. (also Sydney Owen) “Generation C: Changing the Future of Business… Forever!
  10. Deb Schultz (@Debs), “Dear Miss Manners: WTF with the Social Web?
  11. David Armano (@Armano), “Why PR’s Future May Not Look Like PR
  12. Damien Basile (@db), “Game On: Can Game Theory transform your app?
  13. Paula Berg (@paulaberg), “The Legal Ramifications of Saying ‘I’m Sorry
  14. Lucretia Pruitt (@LucretiaPruitt) Social Media Matters, “Killing Clark Kent; When You Outgrow Your AlterEgo
  15. Justin Goldsborough (@JGoldsborough), “Building Relationships – and Revenues – Through Twitter

Of course, I’d add Sarah’s presentations to the must-see list as well:

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