Today’s issue of A fresh AP[PR]OACH, our weekly e-newsletter, is all about smart PR strategies — from using good storytelling and media relations to build your brand to infusing creativity into your PR efforts.
Here are this week’s “Tweetable Tips” to share with your network:
PR pros, we have a problem: 67% of PR visionaries believe innovation in the industry is lagging. Let’s fix it: http://bit.ly/1eNa0Fr (Click to tweet)
Not all PR is quantifiable. Some results may be intangible, but they’re valuable nonetheless. http://bit.ly/1c2ldCr (Click to tweet)
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What other tips do you have for infusing creativity into your PR efforts? Share them in the comments. And, don’t forget to sign up for A fresh AP[PR]OACH to get weekly PR case studies, campaigns, tips and tools delivered directly to your inbox.