Are you a fan of Peter Shankman, founder of HARO? Well, then you can’t miss this video interview, courtesy of MarketingProfs. In it, Peter talks about HARO (of course) and making money via social media, plus he comes up with TweetMyLoad — a fun idea for washer and dryer manufacturers. Catch a glimpse of the inner-workings of Peter’s brain … and learn a little along the way. Trust me, it’s worth watching all eight minutes.
On a somewhat related sidenote, I’ve been talking to a lot of PR people and agencies in the past few weeks, and I’m surprised at how many of them aren’t using HARO. If you’re a PR person charged with securing media placements, you really ought to sign-up for HARO. Like now. Happy pitching!