Dear brands: People don’t want relationships with you. Or, do they? Perhaps the answer depends on the size of your organization … • • • Earlier this month, digiday ran a post from Adam Kmiec, formerly of Walgreens and now head of digital/social for Campbell’s Soup (and someone who I think is very smart). In […]
Carefully Crafted on January 21
Carefully Crafted on January 18
Geben Communication's Must Read Articles – Week of January 14th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Mobile Advertising Prices Up 50% in Q4 5 Ways to Avoid Getting the Flu at Work Coca-Cola Campaign Takes on Obesity New Myspace Opens to […]
Carefully Crafted on January 11
Geben Communication's Must Read Articles – Week of January 7th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Can Social Media Sell Soap? The Rise Of The Twitter Fist Bump PR doesn’t own social media; it belongs to every department Even Amid Scandal, People […]
Carefully Crafted on January 10
SXSW PR Tips
After CES this week, much of the digital/tech/social media world will turn its attention to SXSW. But, launching a product — or even just trying to get an audience of potential users — at SXSW is a challenge. In the past four years, the event has grown 235%. There are more people, more sponsors, more […]
Carefully Crafted on January 08
3 Social Media Lessons from a Quarterback's Girlfriend
This is a guest post from @DanFarkas. Roll Tide. Alabama won its third national title in four years Monday night and wasn’t the biggest winner of the evening. Katherine Webb was. Ms. Webb isn’t on the team. She is dating Alabama’s quarterback and also served as Miss Alabama. This combination yielded her tens of thousands […]
Carefully Crafted on January 04
Geben Communication's Must Read Articles – Week of December 31st
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: There’s No Avoiding Google + Buzzfeed Raises $19.3 Million to Make LOL Content for the Social Web 451 Group Acquires Yankee Group You Can Tweet […]