Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Media Relations on Twitter: A Risk Worth Taking Social Media Users Show Their Support for Same-Sex Marriage Why is the Advancement for Women so Important […]
Carefully Crafted on March 29
Carefully Crafted on March 28
What's the Value of Creativity?
The age-old agency practice of billing by the quarter-hour is broken. For starters: The “on the clock” mentality often gets in the way of a true agency-client partnership. If you check DMs for a client on Twitter, is that really worth a quarter hour? On the flip side, if you’ve built up a long-standing relationship […]
Carefully Crafted on March 26
Can PR Solve the Charity Gap? Perhaps.
A recent article in The Atlantic caught my attention for this one statistic: The wealthiest Americans donate 1.3 percent of their income, while the poorest donate 3.2 percent. According to the article, we’re facing a “charity gap”: One of the most surprising, and perhaps confounding, facts of charity in America is that the people who can […]
Carefully Crafted on March 22
Geben Communication's Must Read Articles – Week of March 18th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: How Digital Behavior Differs Among Millennials, Gen Xers and Boomers There’s No Such Thing as a Tech Company Anymore Taco Bell’s Lesson in High-Low Branding […]
Carefully Crafted on March 19
Q&A: Media Relations PR Tips for Startups
You’re about ready to launch a new company. Or, your startup is on the verge of a major update or (what you consider) newsworthy announcement. Or, you’re a PR pro charged with securing positive editorial coverage for a startup client. Not sure where to start? Well, this post is for you! Media relations is a […]
Carefully Crafted on March 15
Geben Communication's Must Read Articles – Week of March 11th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: 7 Apps From SXSW You Don’t Want to Miss 5 Trends That Will Drive The Future Of Technology Can Technology Make You More Engaged At […]