The lines between PR, social, marketing and advertising have been blurring — a trend that is accelerating as “native advertising” has become en vogue. We recently saw one of the potential pitfalls, which resulted in a scathing write up on TechCrunch, something all tech companies want to avoid. Here’s what happened: The PR person for […]
Carefully Crafted on August 08
Carefully Crafted on August 06
Bringing the Social Back to Social Media
I think PR people have a very distorted social media experience. Take Facebook, for example. If you’re like me, you’ve “liked” a whole bunch of pages that don’t really interest you, but you need to follow for your clients. Over the years, your Facebook experience has morphed into a hodgepodge of people/pages you want to follow and […]
Carefully Crafted on August 05
7 Steps for Effective User-Generated Content Campaigns
With the increasing popularity and importance of content marketing, we find ourselves on the hunt for amazing content to share. “Look at this” content that reinforces marketing objectives … makes readers say “holy smokes” … and generates online buzz (among other more tangible goals). Constantly coming up with fresh, creative, results-oriented content can be challenging. […]
Carefully Crafted on August 02
Geben Communication's Must-Read Articles: Week of July 29th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Can Digital Save Retail? Why Telemarketers Are the Worst Brand Storytellers Do Consumers Really Feel Emotional About Brands? Brands, Don’t Just Listen…Participate in Consumer Conversation […]
Carefully Crafted on July 26
Geben Communication's Must-Read Articles: Week of July 22nd
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: The Craftsmanship of PR: Beyond Selling Event Content: 21 Actionable Marketing Tips Community Management is the New PR Driving Fan Experiences in a Giant Way […]
Carefully Crafted on July 25
INFOGRAPHIC: Social Media's Influence … Beyond Just Socializing
Social media has changed how business gets done, but that’s not all. It’s also influenced everything from voting and law enforcement … to education and music discovery. Check out this infographic for a quick snapshot of social media’s larger impact.