Carefully Crafted on August 26
“Though blogs and influencers don’t get a large portion of brands’ digital spend, they rank high with consumers for trust, popularity and influence … In short, where brands are spending is not fully aligned with how and where consumers are seeing value and being influenced.” — Technorati 2013 Digital Influence Report According to Technorati, 65% […]
Carefully Crafted on August 23
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! J.Crew Debuts Fall Catalog on Pinterest Can Facebook Rewrite the Industry Standard For User Engagement? Social Engagement: Only as Cool as The Other Side of the Pillow Are You An Agile Content […]
Carefully Crafted on August 19
Many “how to” posts have been written with advice for startups and tech companies. In the startups space, some even advocate that founders should manage their own PR. Certainly, the founder knows the business inside and out, but that doesn’t mean s/he can translate that into verbiage that will resonate with media, analysts or customers. […]
Carefully Crafted on August 16
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: How To Find One Metric That Really Matters 4 monthly subscription services that save money, time on frequently used products The Health Tradeoffs of Entrepreneurship […]
Carefully Crafted on August 13
Ever wonder how people get AMAZING images for Instagram (and other visually driven platforms) without spending hours pouring over Photoshop files? Instagram’s built-in filters are just the beginning. Here are five tools we love for editing, enhancing, and adding text: PicTapGo — PicTapGo is an iPhone app with 50+ filters. Plus, you can combine filters […]
Carefully Crafted on August 09
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Digital Marketers on Twitter: What They Share, Whom They Retweet Mashable Reads is Your New Social Book Club The Cutthroat Fallacy: Why Being an Asshole […]
