Carefully Crafted on October 29
Over the weekend, Buffer — an social media management/scheduling app — was hacked. This leads to lots of security questions, but that’s a discussion for another day … and probably another blog. As many PR people found themselves scrambling over the weekend to delete spam from their personal pages and their clients’ accounts, we were […]
Carefully Crafted on October 25
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! PR: Moving the Profession from Talkers to Makers How Augmented Reality Can Avoid a QR Code Demise (client) The Tweet Life (Infographic) Where do Twitter Trends Start? Try Cincinnati. David Pogue On […]
Carefully Crafted on October 23
Welcome to the World Series. Which batter will emerge as this year’s Mr. October? Which pitcher will deliver a heroic performance on just three days’ rest? If you’re a fan of America’s pastime, you’re pumped for this series. Add to that your love of all things social media, and I’ve got just what you need: The […]
Carefully Crafted on October 18
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Researchers Know Within 4 Hours If Your Kickstarter Will Succeed Embracing Social Media in Financial Disclosure is a Smart Business Decision (client) Big Data and Marketing: an inevitable partnership Twitter Solves The […]
Carefully Crafted on October 11
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! How to Use Google Analytics to Create Killer Content 8 Creative Uses for Twitter You’ve Never Tried The Next Big Thing in Social Media 20 Top Tips on Using Video for PR […]
Carefully Crafted on October 09
How do you measure PR? Whether you’re tracking outputs (e.g., press releases sent, blog posts written), outtakes (e.g,. news stories placed, speaking engagements placed) or outcomes (e.g., increase in sales, website conversions) — a PR measurement program isn’t always black and white. In fact, some PR elements are intangible and hard to quantify … whether […]
