Carefully Crafted on February 14
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! 8 PR Lessons from Sochi 2014 A Play-by-Play Guide for Real-Time Content Creation Sandberg Wants Stock Photo of Women to Lean In, Too How To Survive The Next Wave of Technology Extinction […]
Carefully Crafted on February 13
Content marketing and PR — and the possibility that one could “break” the other — has been a hot topic so far in 2014. But in my opinion, it’s not about one OR the other, rather using them both in tandem to drive meaningful results. Each week, we include two “Tweetable Tips” in our e-newsletter, […]
Carefully Crafted on February 12
Thanks to Salesforce and other tech companies, the concept of “software-as-a-service” is one we’re all familiar with. According to WebbMedia’s 2014 Trend Report: The ubiquity of affordable enterprise technology, an increase in mobile computing and constant trend towards multiple device ownership has helped catalyze cloud computing throughout nearly all industry sectors. Mint and, more recently, […]
Carefully Crafted on February 11
After we’d been working in the tech PR space for a while, I realized all my clients were out-of-market. I decided I wanted to work with some Columbus-based startups, so I did some research and began following and connecting with people involved in the local tech community. Brian Zuercher was one of the first people […]
Carefully Crafted on February 10
In today’s business climate, there’s so much emphasis on hustle. Hustle harder and you’ll win. Hustle harder and you grow. Hustle harder and you’ll succeed. But, hustle alone isn’t enough. Strategy is just as important. How often have you been in a meeting and the conversation jumps to something akin to “We just need results. […]
Carefully Crafted on February 07
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! This year, our team has been talking and reading a lot about “working smarter, not longer.” So for this week’s edition of The Weekly Cocktail, we’ve compiled 18 articles to help you […]
