Carefully Crafted on May 29
We’ve all had that one project … that big, overwhelming, seemingly impossible thing on our to-do list that, try as we might, just never seems to get done. Next time you have “that project” on your plate, just follow these tips from Lisa Gerber to break it down and make it much easier to tackle: ••• Post by: […]
Carefully Crafted on May 28
Newsrooms across the country are undergoing major shifts, not the least of which are fewer resources yet a demand to create even more content to keep up with the truncated news cycle. So, as PR people, how can we best work with editors and reporters? While I’ve got some ideas of my own, I thought it would be helpful to go straight to the source. […]
Carefully Crafted on May 27
“When others ran away from the blank slate, I embraced it.” Today’s guest post from banker turned community manager Bryant Miller is a good reminder to embrace your creativity — even if your company and/or industry doesn’t: ••• Post by: @iambmac I was always the weird, creative child growing up. So everyone was caught off guard (myself included) […]
Carefully Crafted on May 26
One of our goals through our e-newsletter, A fresh AP[PR]OACH, is to connect readers with our favorite people to follow on Twitter. Since most of you are out of the office (and hopefully enjoying the beautiful day!), we thought we’d use today’s post to review the 18 unique perspectives and voices we’ve highlighted so far. Happy […]
Carefully Crafted on May 23
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Content Isn’t King: A Lesson From The New York Times Codecademy Takes Its Free Coding Lessons Worldwide Facebook Engagement Is the New Focus Group The Great Proposal: Getting Email Subscribers the Right […]
Carefully Crafted on May 22
Some PR pros get so caught up in pitches and press releases that they forget there’s a real person on the other end. Today’s guest post from 614 Media Group’s Chelsea Castle is a good reminder that effective PR begins with solid relationships: ••• Post by: @ChelseaCastle I knew I chose the right career when my […]
