Carefully Crafted on June 04
One of the core criteria in Best Places to Work surveys is turnover. Presumably, this implies that a company with high turnover mustn’t be among the best employment options. A few years ago, my company experienced a period of high(ish) turnover. We had a number of people come and go in a relatively short period of time. I couldn’t figure out what I was doing […]
Carefully Crafted on June 01
I’m in Miami speaking at PR News Digital Conference & Video Workshop. My session is focused on helping those of us who don’t come from a digital/video background understand when and how to shoot, produce and incorporate it into our communication strategies. Why are we, as PR people, focusing on video? Isn’t that a marketing […]
Carefully Crafted on May 22
Our team has been using Slack for internal communication and collaboration for about a month now. We love it — the platform is really easy to use, plus it integrates with a number of tools we use every day (e.g., Dropbox, Google Drive, etc.). Here are a few of our favorite “Slack hacks” to boost collaboration and help […]
Carefully Crafted on April 28
A few of our team members recently sat in on a webinar co-hosted by Peter Shankman and Cision, a Geben client. Thanks to account manager Rose Finnerty for compiling this list of lessons learned! Zombies eat brains. As a result, they create more zombies. Easy enough to understand, right? If you’re not familiar, this is […]
Carefully Crafted on April 16
If you’ve traveled in entrepreneur circles for any period of time, you’ve likely heard one or more of the following declarations: You’re not an entrepreneur unless you work 80+ hours a week. Building a product business is so much harder than building a service business. Building a service business is so much harder than building a product business. Not a multi-million […]
Carefully Crafted on April 08
One of my New Year’s Resolutions for this year was to read more. Specifically, I want to read at least two non-work-related books a month (surprisingly, easier to do than I thought it would be!), as well as more trend research and general news consumption through magazines, online news sites, etc. To hold me accountable, and to share some […]
