Carefully Crafted on July 20
At 11pm Thursday night, I received a text message from a very important client. Normally, a late-night text – especially from a client – makes my heart skip a beat. I’m typically a glass-half-full kind of person; however, at that hour my first thought tends to be something like “What’s wrong?” But this text served […]
Carefully Crafted on July 19
A “cookie cutter” approach rarely works in PR. Same goes for leadership. Each employee in your organization is likely motivated by different things. They prefer to receive feedback in different ways. Yet, too many managers and execs think a one-size-fits all approach to leadership is okay. My friend Mike Figliuolo recently published a new book — […]
Carefully Crafted on July 02
They say a change in scenery can help boost productivity and recharge creativity. Well, how about simply changing the background of your computer screen? We’ve compiled (and created!) 10 options to energize and inspire, all designed with the PR pro in mind: This background. This playlist. Make some magic happen. (Credit: Geben) Don’t forget to […]
Carefully Crafted on June 19
A Central Ohio police officer was recently fired because of racially-charged posts on her personal Facebook page. From what I understand, the police department didn’t have a social media policy. Like many companies and organizations, they had a Code of Conduct, but it didn’t provide specific social media guidelines. As I explained to our local media covering this story, while we’d like to believe that […]
Carefully Crafted on June 16
Time online needs to be time well spent. Once you nail the basics of a social network, how can you add some sizzle to ensure your content compels people to take action, expands your network, and stands apart amidst a sea of mediocrity? On Instagram, think beyond the obvious photo/video uploads. Check out these five ideas for inspiration to take your Insta-game to the next […]
Carefully Crafted on June 05
On Monday, I shared insights and advice to help PR pros get started with video. (In case you missed it, I spoke at PR News’ Digital PR Conference & Video Workshop in Miami, plus I did a Skype interview yesterday discussing the role of video in securing earned media. Clearly, video for PR is a […]
