ESPN Radio’s dynamic duo, Mike and Mike (aka Greeny and Golic), were baffled by the whole concept of Twitter on today’s morning show. The conversation was sparked by the realization that Kevin Love tweeted that the Timberwolves fired their coach, breaking the news before the team officially announced it.
From there, the two Mikes tried to understand what people tweet, why they do it and the obsession with celebrities. As I was driving to work this morning, I couldn’t help but laugh as they wondered what Ashton Kutcher tweets … and why anyone cares.
Here’s the thing: I don’t care what Oprah or Ashton tweet. (Guilty pleasure alert: I might care a little about what US Weekly tweets!) But, I do care about hearing about what’s really going on in Iran, how a sister used the power of Twitter to help save her brother’s life, monitoring what thought-leaders in my industry are up to and developing cool relationships with people across the country — most of whom I never would have met (in real life or online) if it hadn’t been for Twitter. There’s value in Twitter — as long as you use it to track people, issues and conversations that interest .