Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads:
- ESPN, Twitter expand tie-up
- Content is consuming us: If you can’t beat ‘em, join ‘em
- Abercrombie & Fitch: Good marketing & bad PR?
- 10 tips on how to handle a crisis on Twitter
- 4 Lessons in Creating Dynamic Social Content
- The End of Rational vs. Emotional: How Both Logic and Feeling Play Key Roles in Marketing and Decision Making
- Feed Your Career Octopus: Tips for Finding (and Keeping) Awesome Mentors
- This App Will Make Sure Your Shopping Doesn’t Give Money To Companies You Hate
- How A CEO Can Wreck A Brand In One Interview: Lessons From Abercrombie & Fitch Vs. Dove
- Surprise Is Still the Most Powerful Marketing Tool
- ‘Girl Rising:’ Changing The World, One Story And One Life At A Time
Follow Team Geben on Twitter for more articles and resources throughout the week. Say hi and tell us what you’re reading, too!