Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads:
- Six Ways To Turn Online Connections Into Offline Business Relationships
- Heineken Asks Travelers at JFK to Drop Everything, Fly to Mysterious Location
- Pitching? Focus on benefits, not features
- 9 Creative Ways to Use Social to Launch a Product
- 26 social stats from 2013 you should know (and use for your next presentation)
- What’s the next trend in digital?
- Fab Says It Will Give You Flash-Sale Emails How You Want Them, When You Want Them
- Stream These Coffee Shop Sounds To Boost Your Creativity
- 400 unread emails in your inbox: Does that make you important or inept?
Follow Team Geben on Twitter for more articles and resources throughout the week. Say hi and tell us what you’re reading, too!