Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads:
- Content Your Customers Actually Care About
- For Brands, Passion and Personality Matter
- State of the Online News Room for the World’s Top 100 Brands in 2013
- How to: Get More Done in Less Time with #Workhacks
- The Client Covenant
- In this corner there’s Sheryl Sandberg. In this corner there’s Anne-Marie Slaughter. And then there’s reality
- 10 TED Talks to Help You Reimagine Your Business
- Instagram hits 100 million users
- Mapping Happiness In American Cities, Using Twitter
- Facebook’s new ‘custom audiences’ tools for advertisers package its product better (that’s you)
- The Two Most Effective Media Relations Tactics for 2013
- Sergey Brin: Smartphones are ’emasculating’
- Apple’s iTunes U Hits One Billion Downloads
- The inexplicable PR debacle known as Anne Hathaway
- Twitter Hacking Puts Focus on Security for Brands
Follow Team Geben on Twitter for more articles and resources throughout the week. Say hi and tell us what you’re reading, too!