Are PR pros pitching journalists the way they prefer? According to Cision’s 2015 Social Journalism Study, that answer is yes: 58% of U.S. journalists say they are happy with their relationships with PR practitioners and listing PR pros as their second most important source for information. In addition, PR pros are now contacting journalists using the methods they actually prefer, with 23% pitching stories on social platforms — in line with reporters’ preferences.
Want to take advantage of Cision’s findings to better interact with and build relationships with journalists? Click here to view the full report. Or, if you don’t have time, check out this handy infographic for key findings:
(Disclosure: Cision is a Geben client. Even if they weren’t, we’d still share this. Helpful insights and perspective!)