Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!
- Industrial Marketers: Stop Ignoring Social Media and Get Ahead of Your Competitors
- Kraft Says It Gets Four Times Better ROI from Content Than Ads
- 6 Best TED Talks for Communicators
- 3 Ways B2B Organizations Can Embrace Social Media Strategy
- An Analytics-Driven Approach to Becoming a Brand Publisher
- 15 New Facebook Advertising Statistics
- 17 Quick Wins to Boost Your Social Media Marketing Right Away
- 3 PR lessons from Beyoncé
- Business Lessons from the Gridiron: The NFL’s Culture Problem
- Social Platform Hootsuite Adds $60M To Its Coffers, Buys Zeetl To Integrate Voice
- The 15 Best Browser Extensions to Improve Your Social Media Marketing
- Pinterest to offer targeted pins, tracking for advertisers
- Big Fail: 7 Phrases and Clichés to Avoid
- Stand Out in the Inbox: 10 Do’s and Don’ts for Better Media-Facing Emails
Follow Team Geben on Twitter for more articles and resources throughout the week. Say hi and tell us what you’re reading, too!
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ICYMI, this week’s issue of A fresh AP[PR]OACH shared how McDonalds leveraged iPhone 6 hype to connect with fans. Want more PR case studies delivered directly to your inbox? Sign up today!