Media relations is the most recognized/understood aspect of public relations. It’s often what gets clients in the door — coming to us in search of publicity, sometimes after seeing competitors in the newspaper. As a result, many PR agencies have adopted a “clips, clips, clips” mentality (which I hate, for the record). PR account execs […]
Author Archive | Heather Whaling
Carefully Crafted on January 04
Carefully Crafted on December 31
Looking Ahead … Game On in 2010
This week was full of lists … predictions … end-of-the-year specials. I love a good list, so it’s made for some fun reading, but I promise, I won’t bore you with another one! Instead, I want to share an excerpt from an email I received earlier this week: Although the [company deleted] facebook and twitter […]
Carefully Crafted on December 28
What are you missing?
As I’m writing this, it’s a little after 10 p.m. Monday evening. I’ve been searching for an email address for a while now — and I can’t find it. I’m no super-sleuth spy, but I know how to find information on the Internet and I can’t find this person’s contact information anywhere. Not on a […]
Carefully Crafted on December 23
New Look for the New Year
As we head into 2010, I’m amazed at how much changed in 2009, including moving from Florida to Ohio and launching my own company! With all that going on, I thought it was time to give this site a facelift — aligning the look more closely to the Geben Communication brand. A huge thanks to […]
Carefully Crafted on December 21
10 Questions for 2010: Interviewing Social Media Consultants
By now, you’ve probably read, or at least heard about, the BusinessWeek article warning business owners about “social media snake oil.” While there have been lots of responses — including this detailed, well thought out post — the article does raise a good point: Management isn’t always clear on how to separate the people who […]
Carefully Crafted on December 17
Success Starts with Strategy
“Planning without action is futile; action without planning is fatal.” That might be my new favorite quote. Far too often, businesses and nonprofits start some kind of PR, marketing or social media effort without taking the time to develop a smart strategy. If you don’t have a strategy, how do you know that what you’re […]
Carefully Crafted on December 07
Pitchengine: 5 Tips for Effective Social Media Releases
Last week, I introduced a new media-relations tool called Pitch with Me, a resource designed to improve media relations. (Not sure what Pitch with Me is? Check out this review from Kellye Crane.) My goal was to get it in front of PR people — the end-user, for lack of a better word. How did […]
Carefully Crafted on December 04
5 Ways Nonprofits Can Use Twitter Lists
Have you mastered the art of creating Twitter lists? This recently added, buzzworthy feature can help social entrepreneurs and nonprofits raise awareness, connect supporters to each other, cultivate donors and monitor trends. While there are lots of innovative ways to use these lists, here are five ideas to get nonprofits and social entrepreneurs thinking: 1. […]
Carefully Crafted on December 01
Camps for Kids Wins "Geben Gives"
The votes are in — all 7,986 of them — and we can declare the winner of Geben Gives. With a late surge on the last day of voting, Camps for Kids amassed more than 6,000 votes! I am really looking forward to getting to know the people behind this incredible organization and donating my […]
Carefully Crafted on November 29
Crisis Communication: Tiger Woods
Practice makes perfect … at least that’s what we’re told. But, when it comes to crisis communication, PR people don’t often have the luxury of practice. There’s nothing quite like being in the midst of a real crisis situation. For starters, you need to keep a level head, be strategic, think quick and act even […]