Hello? Is this thing on? After a brief hiatus, I’m back to blogging! I recently gave birth to a baby and took some time to enjoy him and figure out this mom thing (very much a word in progress!). That said, I am starting to transition back to work, which means I’ll also start transitioning […]
Author Archive | Heather Whaling
Carefully Crafted on July 22
Carefully Crafted on July 19
Geben Communication's Must-Read Articles: Week of July 15th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Six Ways To Turn Online Connections Into Offline Business Relationships Heineken Asks Travelers at JFK to Drop Everything, Fly to Mysterious Location Pitching? Focus on […]
Carefully Crafted on July 12
Geben Communication's Must-Read Articles: Week of July 8th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: How to Improve your Email Click-Through Rates by 12X Morning Rituals To Have A Great Day 5 Facebook Insights upgrades worth a closer look Instagram […]
Carefully Crafted on July 10
Is Social Media Evolving?
This is a guest post by Jason Mollica, who is president of JRM Comm. He frequently speaks to PRSSA chapters, school and Fortune 500 companies around the country. Jason blogs at OneGuysJourney.WordPress.com, and can be found on Twitter, @JasMollica Social media has been on a meteoric rise since Facebook was created in 2005 and Twitter took off in […]
Carefully Crafted on July 05
Geben Communication's Must-Read Articles: Week of July 1st
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: What do workers want? Better tech, naps and the ability to work from home Facebook Scraps 20 Percent Text Rule On Pages’ Cover Images Do […]
Carefully Crafted on July 02
4 Brands Leveraging User-Generated Content to Build Stronger Relationships with Their Fans
This is a guest post from Amy Taylor. As the Director of Content and Community Strategy at Geben Communication, Amy Taylor helps businesses ignite conversation and foster relationships with customers and fans. Driven by a desire to build talkable brands, Amy is passionate about creating share-worthy content that celebrates product, people and purpose, inspiring sustained and […]
Carefully Crafted on June 28
Geben Communication's Must-Read Articles: Week of June 24th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: These Women Are Making Waves in Tech’s Emerging Markets 10 Books to Boost Your Creativity and Productivity Leaked Details Of Facebook’s New Chat Rooms Feature […]
Carefully Crafted on June 21
Geben Communication's Must Read Articles – Week of June 17th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Instagram Introduces 15-Second Video with 13 New Filters and “Cinema” Effects #Unplug: Baratunde Thurston Left the Internet For 25 Days, and You Should Too When […]
Carefully Crafted on June 19
20 Sources for Creative Inspiration from Medium, a New Content Publishing Network
It’s happened to all of us: We sit down to write and end up staring — paralyzed — at a blank screen (or page, if you’re partial to old-school pen and paper). It’s times like this when we need some creative inspiration … a little something to spark our own imagination. If you’ve exhausted all […]
Carefully Crafted on June 17
Do You Have a Virtual Role Model?
There’s a line in the documentary, Miss Representation, “You can’t be what you can’t see.” Whether you buy into the concept of “lean in” or are just committed to living live on your terms, you may find yourself in unchartered territory. While energizing and exciting, this can also be overwhelming at times. And, for those of […]