Many “how to” posts have been written with advice for startups and tech companies. In the startups space, some even advocate that founders should manage their own PR. Certainly, the founder knows the business inside and out, but that doesn’t mean s/he can translate that into verbiage that will resonate with media, analysts or customers. […]
Author Archive | Heather Whaling
Carefully Crafted on August 19
Carefully Crafted on August 16
Geben Communication's Must-Read Articles: Week of August 12th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: How To Find One Metric That Really Matters 4 monthly subscription services that save money, time on frequently used products The Health Tradeoffs of Entrepreneurship […]
Carefully Crafted on August 13
4 Tools to Up Your Visual Storytelling Game
Ever wonder how people get AMAZING images for Instagram (and other visually driven platforms) without spending hours pouring over Photoshop files? Instagram’s built-in filters are just the beginning. Here are five tools we love for editing, enhancing, and adding text: PicTapGo — PicTapGo is an iPhone app with 50+ filters. Plus, you can combine filters […]
Carefully Crafted on August 09
Geben Communication's Must-Read Articles: Week of August 5th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Digital Marketers on Twitter: What They Share, Whom They Retweet Mashable Reads is Your New Social Book Club The Cutthroat Fallacy: Why Being an Asshole […]
Carefully Crafted on August 08
Paid vs Earned Media: Blurring Lines Create Potential Problems
The lines between PR, social, marketing and advertising have been blurring — a trend that is accelerating as “native advertising” has become en vogue. We recently saw one of the potential pitfalls, which resulted in a scathing write up on TechCrunch, something all tech companies want to avoid. Here’s what happened: The PR person for […]
Carefully Crafted on August 06
Bringing the Social Back to Social Media
I think PR people have a very distorted social media experience. Take Facebook, for example. If you’re like me, you’ve “liked” a whole bunch of pages that don’t really interest you, but you need to follow for your clients. Over the years, your Facebook experience has morphed into a hodgepodge of people/pages you want to follow and […]
Carefully Crafted on August 05
7 Steps for Effective User-Generated Content Campaigns
With the increasing popularity and importance of content marketing, we find ourselves on the hunt for amazing content to share. “Look at this” content that reinforces marketing objectives … makes readers say “holy smokes” … and generates online buzz (among other more tangible goals). Constantly coming up with fresh, creative, results-oriented content can be challenging. […]
Carefully Crafted on August 02
Geben Communication's Must-Read Articles: Week of July 29th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Can Digital Save Retail? Why Telemarketers Are the Worst Brand Storytellers Do Consumers Really Feel Emotional About Brands? Brands, Don’t Just Listen…Participate in Consumer Conversation […]
Carefully Crafted on July 26
Geben Communication's Must-Read Articles: Week of July 22nd
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: The Craftsmanship of PR: Beyond Selling Event Content: 21 Actionable Marketing Tips Community Management is the New PR Driving Fan Experiences in a Giant Way […]
Carefully Crafted on July 25
INFOGRAPHIC: Social Media's Influence … Beyond Just Socializing
Social media has changed how business gets done, but that’s not all. It’s also influenced everything from voting and law enforcement … to education and music discovery. Check out this infographic for a quick snapshot of social media’s larger impact.