Carefully Crafted on April 24
We first connected with Dave Parsons, today’s guest contributor, through our work with @cbusmarathon. Since then, he’s become a good friend of Geben (and we’ve worked together on several projects!). Today, Dave is sharing his strategy for using Twitter to build online and offline relationships: ••• Post by: @DPontheGo For me, life is all about […]
Carefully Crafted on April 23
In PR, we often find ourselves fighting stereotypes. That we’re “spin masters.” We’re control freaks obsessed with limiting media access to our clients. We spend our days “playing” on Facebook and Twitter. Or worse, that we’re the cute girls in black suits and heels holding clipboards at events. Why do these stereotypes continue to follow us? I don’t know the full […]
Carefully Crafted on April 22
Excited to have Lauren Gray back on the blog today! If you’ve ever wanted to meet a Twitter friend “IRL,” today’s tips are for you: ••• Post by: @LaurenKGray It’s very obvious that we live in a connected world. And we all know we have a very connected PR community across the world. The world is indeed […]
Carefully Crafted on April 21
The Columbus Marathon has long been on the forefront of social media. Working together since 2011, we’ve spent the past three years helping the marathon use its blog, Facebook and Twitter to build a year-round online community and establish itself as a go-to customer service resource for runners. Then, in 2012, we also helped Columbus […]
Carefully Crafted on April 18
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! A Wearables Startup Playbook US Airways Should Get a Total Pass on Their Twitter Blunder 5 Ways to Fight Spin Facebook’s Feed Now Punishes Pages That Ask For Likes Or Share Reruns […]
Carefully Crafted on April 17
We’ve all been there: Having one of “those days” where you need an extra shot of caffeine and confidence to tackle the day. Bookmark or pin today’s post from 614 Media Group’s Lindsay Arnett for the next time you need a bit of inspiration: ••• Post by: @arnett_la “It’s a man’s world.” “Women are bossy, men […]
Carefully Crafted on April 16
Part of my goal here on prTini and through the weekly e-newsletter, A fresh AP[PR]OACH, is to provide relevant, actionable tips, tools and case studies to help all of us get smarter and more creative. That’s one reason why I love sharing case studies from our client work, as well as highlighting a best practice/case study […]
Carefully Crafted on April 15
Two words every PR pro loves to hear? Shoestring budget. Next time you have to operate on one, stretch your resources with these tips from educational marketing consultant Shane Haggerty: ••• Post by: @ShaneHaggerty For nearly a decade now I have worked in a world of marketing and communications where resources and time are limited. In […]
Carefully Crafted on April 14
In the service business, time is literally money. When you run the business, that means most of your time is spent on activities that generate revenue. As a result, business owners have to be thoughtful — strategic, even — about how they spend their time. That’s why we hate getting emails that say “let me […]
Carefully Crafted on April 11
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! It may not be listed in your job description, but networking is one skill that every PR pro should have. These 18 links will help you be successful: The Final Step to […]
