Author Archive | Heather Whaling

Carefully Crafted on October 17

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Carefully Crafted on October 03

The Geben Weekly Cocktail

Ways to Create Content Your Customers Love + Other Links You Might Have Missed (The Weekly Cocktail)

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  How Skype Uses Storytelling to Be the Most Human of Tech Companies 5 Lessons To Learn From Derek Jeter’s Brand Management Legacy The 10 Tech Terms You’re Mixing Up Victoria’s Other Secret: […]

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Carefully Crafted on September 30

Hello Fearless

Thinking Inside the Box: A Content Marketing Case Study

Based in Kansas City, Hello Fearless is an online school for female entrepreneurs. In conjunction with their launch last month, they wanted a creative campaign that would pique the interest of a small group of highly targeted, “fearless” female influencers. Geben worked with Hello Fearless to develop a content-driven “surprise and delight” campaign to connect […]

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Carefully Crafted on September 26

Carefully Crafted on September 24

Carefully Crafted on September 19

The Geben Weekly Cocktail

Must-Have Tools for Visual Marketing + Other Links You Might Have Missed (The Weekly Cocktail)

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity Is Writing Still the Most Important Social Skill? Meet the Man Who Unlocked the Secrets of Mobile Marketing Budweiser Wants You to […]

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Carefully Crafted on September 17

Carefully Crafted on September 12

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