Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! So You’ve Made Content, Now What Do You Do With It? 6 Simple Habits of Successful Social Marketers Want to Improve Your Social Media Sharing? Harness the Power of Positivity in Social […]
Author Archive | Heather Whaling
Carefully Crafted on October 17
Carefully Crafted on October 14
My Bad Blogger Confession (and Reboot)
Hi, my name is Heather. And, I have a confession. I’ve been a bad blogger. Like, a tragically bad, absentee blogger. If I’m being really, really honest, I fell out of love with blogging. When I first started blogging, it was fun. I wrote about whatever I wanted and didn’t really care if it tied back to […]
Carefully Crafted on October 10
The Weekly Cocktail: Creativity Edition
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, educate and inspire your creativity. Cheers and happy reading! The Source of Creativity 5 Ways to Keep Your Team’s Creativity Flowing 10 Quotes on What Inspires Creativity, and What Most Definitely Does Not 12 Ways to Instantly Boost Your […]
Carefully Crafted on October 03
Ways to Create Content Your Customers Love + Other Links You Might Have Missed (The Weekly Cocktail)
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! How Skype Uses Storytelling to Be the Most Human of Tech Companies 5 Lessons To Learn From Derek Jeter’s Brand Management Legacy The 10 Tech Terms You’re Mixing Up Victoria’s Other Secret: […]
Carefully Crafted on September 30
Thinking Inside the Box: A Content Marketing Case Study
Based in Kansas City, Hello Fearless is an online school for female entrepreneurs. In conjunction with their launch last month, they wanted a creative campaign that would pique the interest of a small group of highly targeted, “fearless” female influencers. Geben worked with Hello Fearless to develop a content-driven “surprise and delight” campaign to connect […]
Carefully Crafted on September 26
Best TED Talks for Communicators + Other Links You Might Have Missed (The Weekly Cocktail)
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Industrial Marketers: Stop Ignoring Social Media and Get Ahead of Your Competitors Kraft Says It Gets Four Times Better ROI from Content Than Ads 6 Best TED Talks for Communicators 3 Ways […]
Carefully Crafted on September 24
New Tools PR Pros Need to Discover
Guest post by: @Alicia_LW Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. But how do you know which ones are worth the investment? Trying new tools for the short free trail week is more often than not […]
Carefully Crafted on September 19
Must-Have Tools for Visual Marketing + Other Links You Might Have Missed (The Weekly Cocktail)
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! 65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity Is Writing Still the Most Important Social Skill? Meet the Man Who Unlocked the Secrets of Mobile Marketing Budweiser Wants You to […]
Carefully Crafted on September 17
Time Management 101: 8 Tips to Maximize Your Day
With so much technology at our fingertips and a smattering of random 30-minute meetings on the calendar every day, it’s a wonder we get anything done sometimes. Finding new apps and tools to better manage our calendars and to-do lists is helpful, but those are simply band-aid solutions to a much larger problem. What’s more […]
Carefully Crafted on September 12
Apps to Regain Control of Your Inbox + Other Links You Might Have Missed (The Weekly Cocktail)
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! 7 Apps to Help You Regain Control of Your Inbox Social Media Lessons from DiGiorno’s Hashtag Fail How to Effectively and Accurately Use Data to Inform Your Social Media Decisions The Absolutely […]