Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! 10 PR Stunts That Won 2014 Inside Square’s Winning PR Strategy Instagram at 300 Million: Bigger Than Twitter, Growing Faster Than Snapchat Land Your Dream Job Through Social Media Savvy (client) Inspiration […]
Author Archive | Heather Whaling
Carefully Crafted on December 12
Carefully Crafted on December 08
Embarrassing, but … a Quick Gender Bias Lesson
A FATHER and his son are in a car accident. The father is killed and the son is seriously injured. The son is taken to the hospital where the surgeon says, “I cannot operate, because this boy is my son.” This little brain-teaser is the opening line in a New York Times article on gender stereotypes. […]
Carefully Crafted on December 05
2015 Trends + Other Links You Might Have Missed (The Weekly Cocktail)
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! The Cheapest, Easiest Way to Influence People Networking 101: Making Valuable Connections Before Ever Leaving School (client) Online Sales for Girl Scout Cookies Are Approved 11 Reasons Why Journalists Don’t Respond to […]
Carefully Crafted on December 02
5 Years and 50 Lessons
This week, we’re celebrating Geben’s fifth aniversary. We’re not a toddler anymore — yay! Instead of writing a cheesy, retrospective post, I thought it would be more helpful — for me and you — if I captured some of the most important lessons I’ve realized along this crazy journey. So, with that, here are 50 lessons from my entrepreneurial […]
Carefully Crafted on November 21
Snapchat for Brands 101 + Other Links You Might Have Missed (The Weekly Cocktail)
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! The Four Elements of the Most Persuasive Copy What’s the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? Kickstart Your Career by Finding — and Funding — […]
Carefully Crafted on November 14
Twitter Networking Mistakes + Other Links You Might Have Missed (The Weekly Cocktail)
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Are You Making These Networking Mistakes On Twitter? The Ultimate Music Playlist for Your Next Business Trip Take Back Your Mornings (Infographic) The 4 Big Changes Twitter Is Making to Convince People […]
Carefully Crafted on November 07
Top Social Campaigns of 2014 + Other Links You Might Have Missed (The Weekly Cocktail)
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Decoding the Facebook News Feed: An Up-to-Date List of the Algorithm Factors and Changes 3 Tips to Help You Find the Right PR Agency for Your Startup 5 Tips on Pinterest and […]
Carefully Crafted on October 31
Top PR Myths + Other Links You Might Have Missed (The Weekly Cocktail)
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! The Five Parts to Brand Storytelling Nearly Everyone Misses The Sticky Note: A Stupid Simple-Approach to Better Content Marketing Brainstorms Mashable’s Branded Content Editor Talks Pitching Find and Live Your Dream in […]
Carefully Crafted on October 28
Lessons from Prison: Writer’s Block and Humanity
I recently had the incredible opportunity to attend my second TEDx Marion Correctional event (that’s right a TEDx event in a prison!). The talks were just as powerful as the first time I went, but this time felt different. And, I learned a new way to overcome writer’s block — not exactly a lesson I anticipated learning in a prison. […]
Carefully Crafted on October 24
Tools Every PR Pro Should Know + Other Links You Might Have Missed (The Weekly Cocktail)
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Content Creators Flee From YouTube, Flock to Facebook for Videos A Masterclass in Social Marketing: 7 Tips from the Experts Cision Continues Acquisition Spree and Snaps Up Gorkana (client) U.S. Marines Tap […]