Comments on: Will Super Bowl Ads Integrate Online & Offline?

By: Shouldn’t brands care more about a second chance to talk to consumers than the first impressions | Justin case you were wondering

Tue, 09 Feb 2010 02:00:12 +0000

[...] “big game” commercials. My friend and #pr20chat co-moderator Heather Whaling (@prTini) ran a poll on her blog Sunday before the game asking how many of the Super Bowl ads would integrate online and offline by including a mention of [...]

By: JGoldsborough

JGoldsborough — Mon, 08 Feb 2010 16:15:10 +0000

Hey, Heather. I think this was the right questions to ask before the game. And I think it was the right question to ask when Mike tweeted it at halftime. I guess you should have had an answer on your poll that said ZERO, because that's how many ads I saw last night that referenced the brand's social media presence. Astounding, disappointing and a missed opportunity IMO…blog post forthcoming.

What did you think?

By: bethharte

bethharte — Sun, 07 Feb 2010 20:44:33 +0000

Dockers will be integrating mobile using the Shazam application to catch their jingle. [http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121125]

It's not exactly social media, but it's integrated and interaction.

I hope someone writes up the results of the campaign because I am wondering what the demographics are for Docker wearers that have an iPhone and specifically use Shazam.

Looking forward to see if you poll is spot on!