Did you know that hiring the wrong person costs a company up to 15 times the person’s base salary in hard costs and lost productivity? If employers and agencies really want to hire a new kind of PR pro — ones who get PR 2.0 — it’s time to revamp the interview process. Asking the same old, same old questions (like “Are you able to multi-task?” or “Can you create PowerPoint presentations?”) won’t differentiate the “doers” from the “talkers.”
I write more about this topic — and suggest some Interview 2.0 questions — in a guest post on Lauren Fernandez’s blog. Head over there and share your thoughts!