Comments on: The “Look at This” Approach to Content Marketing

By: hardik

hardik — Tue, 31 Jul 2012 13:23:38 +0000

Well I really liked studying it. This information provided by you is very helpful for accurate planning.

By: HeatherWhaling

HeatherWhaling — Mon, 07 May 2012 18:14:48 +0000

@nateriggs I think we agree. I’m definately not saying that frequency should decrease. Instead, I think the quality should increase. Across the board. Posting less-than-stellar content just to fill space isn’t a good idea. So, if you’re going to commit to “doing social,” you have to have the resources allocated to create interesting content at the frequency that makes sense for your organization. That doesn’t mean it needs to be a high-dollar … just high-quality. Infuse creativity and strategy with a willingness to think outside the box.

In terms of the type of content, I think it depends on the brand. The “look at this” approach can work, whether your brand is super visual or not.

Thanks for chiming in … always love when you make me think.

By: nateriggs

nateriggs — Mon, 07 May 2012 14:02:34 +0000

Nice ideas and post Heather. Not sure I necessarily agree with dropping off frequency of content in that the web moves so fast, and human eyeballs on it move faster. Space your content out to far and you loose potential eyeballs, whether your content pass the ‘holy smokes’ or not.

the best situation is to have both — high frequency of good stuff. Which, as you pointed out, most brands have not fully figured out yet in terms of content marketing.

So, with the Instagram and Pinterest examples (which I think are both good observations), are you suggesting that brands share get more visual content as opposed to written? If so, how does that play against the somewhat annoying inforgraphic craze right now? I feel like that bubble is where I see the most “look at me’ style of content these days…