Comments on: Small Gestures = Big Results

By: heatherwhaling

heatherwhaling — Thu, 03 Jun 2010 15:37:46 +0000

Thanks for the comments! It's amazing how we're all (myself included!) so nervous about “spamming” someone with a DM, but in the end, most people respond favorably to the message or reminder. I think the key is making sure you're not over-doing it, and keeping it personalized/relevant to the individual. I wonder if we're so conditioned to avoid spamming that we go too far in the other direction sometimes?

By: JGoldsborough

JGoldsborough — Wed, 02 Jun 2010 19:07:58 +0000

Well, you know I'm a fan of both gestures .

Actually, I agree with Betsey and Liz, I sometimes feel like I'm imposing on people with a DM or reminder announcement. But people really are super busy and forget things because they have too many balls in the air.

I'd rather be reminded multiple times than to have something slip through the cracks. And if you can get it on my calendar, then I'm going to be there. So maybe send me a meeting request with your e-mail instead of just an e-mail.

By: Liz Pope

Liz Pope — Wed, 02 Jun 2010 18:23:52 +0000

Heather — I love your idea of sending out DMs for the #pr20chat. It's actually something that I've been meaning to tune in to, so feel free to add me to your list To speak to Becky's comment, I've found that when it comes to DMs on Twitter, if it's something that can be meaningful and help your audience, I wouldn't consider it spammy at all. I, personally, am thrilled when I get a DM or mention.

By: OnlinePRNews

OnlinePRNews — Tue, 01 Jun 2010 11:20:21 +0000

Totally true — and often under-appreciated! One of the things that I have noticed over at Online PR News is the response we get when we personally help a customer. We will often point out links that aren't working in a PR or make suggestions on how a headline can be stronger or anchor text links could be more targeted. People seem surprised and appreciative to get our emails. It has happened so often I think of it as our 'secret weapon' at this point! Lol — Tara

BTW, I will take this post as my personal reminder to participate in #pr20chat more often! You are right, life takes over and once you miss one or two chats it seems to fall into a pattern and you forget just how valuable they are! Thanks for all that you do!!

By: Nikki Stephan

Nikki Stephan — Thu, 27 May 2010 14:48:23 +0000

I agree! Sometimes it's the little things that matter most.

I recently won an advanced copy of Zappo's Delivering Happiness book by commenting on a blog post that a local events production company operates. The two company owners went out of their way to deliver the book to me at work, which also included a really thoughtful handwritten note. Granted I do know the two owners, so they probably felt more comfortable doing something like that. But I was so impressed by their efforts!

If only more companies thought about the “small efforts big rewards” concept…

By: Betsy Decillis

Betsy Decillis — Thu, 27 May 2010 13:58:32 +0000

Great post, Heather! I've got to admit that my shy bone usually gets in the way here. I have to constantly remind myself that some people actually want these invitations. When I do them in that personal way, there has not been a time where I haven't received thank you. And yet, every time I go to do it, I feel like I'm being a bug…