Thanks for reading. (BTW, I’m Heather … Lyndsay is another reader who commented on this post.) It’s always interesting to learn how people take different approaches to PR and marketing. Having always worked at PR agencies, I tend to think of PR probably a little differently than you do. In mind mind, I wouldn’t consider marketing, websites, SEO, etc to be true PR. On the other hand, media relations would be a type of PR; however, I don’t recall seeing that on your web site, which is why I assumed it wasn’t offered. As far as PR Newswire — it can be a helpful resource; however we’re finding that media outreach is much more successful when done on a highly targeted basis. Blasting out releases to large lists isn’t nearly as effective as taking the time to develop strong relationships with reporters. However, there are certainly some instances when a blast can be useful.

Thanks again for reading … I hope you continue to come back and comment.

There are a few minor hiccups in your post I wanted to address, however.

PRstore does, in fact, offer PR services. Each store is staffed by veteran PR and marketing professionals. The in-store consultants work with clients to identify their marketing and PR needs and develop a customized strategy for each client.

Yes, that does include paid advertising (print, radio, TV and online). It could also include media outreach, marketing collateral, websites, SEO and more. It all depends on the client’s needs.

PRstore also has a long-standing partnership with PR Newswire. For clients who want to use the wire, our in-store consultants advise them on the best distribution strategy.

So who does all the copywriting, graphic design, web programming, etc.? We have a centralized creative studio in Charlotte, NC (where I work as a copywriter) — it’s staffed with specialists in all those fields. You may be surprised to learn that our writing and design team rivals the size and experience of most agencies.

Is PRstore the right answer for everyone? Nope. And we’re cool with that. We fill a specific void in the marketing and PR field, and our clients seem pretty stoked that we’re here for them.

If you’re ever interested in learning more about PRstore, shoot me an email. It’s always nice to connect with rising stars in our field.