Comments on: Introducing the 6 Stages of Online Community Building (A “Like” Isn’t Community)

By: Time, Love and Economics | Teacher-preneur

Time, Love and Economics | Teacher-preneur — Wed, 31 Oct 2012 06:31:59 +0000

[...] Introducing the 6 Stages of Online Community Building (A “Like” Isn’t Community) (prtini.com) [...]

By: markosuomi

markosuomi — Wed, 24 Oct 2012 16:52:13 +0000

@prtini in work context, we need to find both motivated and kind of social tool experts from the groups. Also, check for curious folks

By: prtini

prtini — Wed, 24 Oct 2012 13:56:27 +0000

@markosuomi Ah, that’s a good point. “Communities” are internal and external. How do you move people from one stage to the next?

By: markosuomi

markosuomi — Wed, 24 Oct 2012 13:49:24 +0000

@prtini good stuff, I see similar stages in internal communities

By: HeatherWhaling

HeatherWhaling — Wed, 24 Oct 2012 13:29:48 +0000

@dcterry I think a part of the process focuses on creating connection points. Typically in marketing/advertising, people focus on “touch points” — as in, you need X touch points before someone takes action. With community building, I think a shift in perspective can help brands think through how to move someone through the process. Creating more connection points can take shape a variety of ways, including amazing customer service, bridging the digital-physical divide to build stronger relationships, providing compelling content that sparks stronger engagement, etc. Just like moving into a new neighborhood, it’s a process that takes time and effort. But, we’ve seen with our clients that it’s time and effort that can translate into real business-driven outcomes.

By: dcterry

dcterry — Tue, 23 Oct 2012 15:23:10 +0000

This is a very interested read. The million dollar question is: How do you get people to move from lurker to brand advocate?