Comments on: Nonprofit Social Media – Integration is Key

By: DR. WHAW? – January 14, 2010 « One true sentence.

DR. WHAW? – January 14, 2010 « One true sentence. — Fri, 15 Jan 2010 03:42:33 +0000

[...] Nonprofict Social Media – Integration is Key by Heather Whaling — I know that I don’t focus much on nonprofit organizations, but I [...]

By: Shari Orr

Shari Orr — Thu, 14 Jan 2010 15:37:21 +0000

Thank you for your kind words, Danny! I love how you phrased your sentiments that social media is more than a “business add on.” We agree that the best way to turn a great idea into an effective campaign is to integrate that idea (once it has proven viable) into every possible aspect of your communications campaign. Integrating traditional and new media in our communications efforts have both kept our communication staff sane and reaped huge benefits. We are excited to find new and innovative ways to continue this trend in the future!

Thank you again for sharing your thoughts!

By: Danny Prager

Danny Prager — Thu, 14 Jan 2010 14:52:02 +0000

Shari,

Thanks so much for sharing this success story. Integration is one of the most powerful tools we have in communication today, and it's great to see that you have utilized it so effectively.

The key is that you used social media as more than a business add on– you integrated into every aspect of your communications strategy. Kudos.