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]]> By: gucci2sale http://prtini.com/mobiles-place-in-pr-2-0/comment-page-1/#comment-1914 gucci2sale Wed, 03 Feb 2010 00:15:22 +0000 http://prtini.com/?p=1046#comment-1914 The way brands are using mobile now, it's purely marketing. Very little use within PR landscape. <a href="http://gucci2sale.com" rel="nofollow">gucci2sale.com</a> The way brands are using mobile now, it's purely marketing. Very little use within PR landscape. gucci2sale.com

]]> By: Lisa Foote http://prtini.com/mobiles-place-in-pr-2-0/comment-page-1/#comment-1908 Lisa Foote Thu, 28 Jan 2010 16:50:48 +0000 http://prtini.com/?p=1046#comment-1908 Agree with @kmskala that it's more marketing, less PR. I also agree that blurring the lines is a great approach.<br>Consider: what if a big box retailer had been able to quickly create a Haiti relief-related mobile outreach? Perhaps "text 1234 to Target, give $10 to Haiti relief, we'll add $5 to your donation ($10 charge will appear on your Target credit card bill)". Or: "10% of all children's apparel and toy purchase through Jan 31 go to Haiti relief." That's intimacy and immediacy. (And it doesn't have to be SMS - just a handy example.) Agree with @kmskala that it's more marketing, less PR. I also agree that blurring the lines is a great approach.
Consider: what if a big box retailer had been able to quickly create a Haiti relief-related mobile outreach? Perhaps “text 1234 to Target, give $10 to Haiti relief, we'll add $5 to your donation ($10 charge will appear on your Target credit card bill)”. Or: “10% of all children's apparel and toy purchase through Jan 31 go to Haiti relief.” That's intimacy and immediacy. (And it doesn't have to be SMS – just a handy example.)

]]> By: kmskala http://prtini.com/mobiles-place-in-pr-2-0/comment-page-1/#comment-1905 kmskala Thu, 28 Jan 2010 13:44:34 +0000 http://prtini.com/?p=1046#comment-1905 The way brands are using mobile now, it's purely marketing. Very little use within PR landscape. <br><br>That being said, the brands & agencies that are able to blur the lines between PR/marketing/sales/service will find the greatest success with mobile.<br><br>Again, it's integration. The way brands are using mobile now, it's purely marketing. Very little use within PR landscape.

That being said, the brands & agencies that are able to blur the lines between PR/marketing/sales/service will find the greatest success with mobile.

Again, it's integration.

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