Comments on: Lessons from the Heinz Twitter Imposter

By: Who Are The Admins For Your Brand’s Facebook Page? | 30 Lines

Who Are The Admins For Your Brand’s Facebook Page? | 30 Lines — Sat, 07 Aug 2010 20:50:42 +0000

[...] This is the ideal scenario, but it won’t always be the case. Just because someone else sets up the page, it doesn’t mean you should delete it and start over, especially if they’ve already built any kind of substantial fan base. Just understand that you’ll need to keep that page creator on your good side. In general, it’s best to stay ahead of your team and your fans. Get out there and claim your presence, or someone else will. [...]

By: Tara & Christine

Tara & Christine — Tue, 02 Mar 2010 13:01:35 +0000

I think the lesson of this “experiment” boils down to your last paragraph. “What if Mike was a Heinz-hater?” — Exactly!! This really sheds light on why major brands DO need to be aware of what is being said about them in social media outlets. News and Tweets travel quickly. With millions of dollars being spent on brand building and brand awareness, companies can't afford to ignore Twitter any more. — Tara

By: Shamu’s Reincarnation « Perception Is Reality

Shamu’s Reincarnation « Perception Is Reality — Tue, 02 Mar 2010 04:00:09 +0000

[...] Comment! The SeaWorld crisis has been upon us for several days now. In an article in the Orlando Sentinel, Beth Kassab spoke of the risks corporations face in using social media. It is no surprise that there have been many issues with twitter in particular, most recently and notably, the @HJ_Heinz case. [...]