Comments on: Honda’s Facebook “Love” Experiment

By: Marymahr

Marymahr — Thu, 16 Sep 2010 00:13:59 +0000

We just sold our 2003 Honda Civic Hybrid with over 305,000 miles. The car was still going strong and had never had any problems. We just needed a vehicle with more storage capacity

By: mrsnghtowl

mrsnghtowl — Fri, 30 Oct 2009 12:27:46 +0000

In Sept of 2008, my husband and I located and purchased a 1984, Honda Prelude, with one owner and offical mileage of 86,897. The mileage is still low but now is approx 88,900.
I myself love to drive this car with my dog, Shadow. Rather than trying to maneuver the P/U Dodge Truck, he uses.
It is a great around the town vehicle. It was a steal when we purchased it and may now even be worth more than what we paid.
I LOVE MY HONDA PRELUDE!!!!!

By: andydonovan

andydonovan — Wed, 21 Oct 2009 11:59:13 +0000

Great post on the Honda initiative on Facebook Heather. I, for one, love the campaign and see it as being a bit of a trail blazer here. Yes Facebook has been used for other campaigns but I like this one as it is pretty non-intrusive and will hopefully help them down the road. Cheers.

By: heatherwhaling

heatherwhaling — Tue, 20 Oct 2009 14:54:50 +0000

It does seem odd that they'd show this kind of ad in NYC, where most people don't own cars. (At least I think that's true.)

I have a Honda anecdote. I was in the car with a client the other day on our way to meet with a prospect. My client used to have a Honda and now has an SUV from some other maker. Multiple times during the ride (like when her SUV started rattling), she mentioned how much she missed her Honda … that it was the best car she ever owned. Then, when we finally got to our destination, somehow the topic of cars came up again. Another woman in the meeting talked about how reliable her Honda was and how she'd never get some other kind of car. Before then, I had no idea how many people actually love their cars (me not being a real “car” person), but after that experience, I totally believe people LOVE their Hondas. That said, the app does beg the question: What next? Honda gets people “fan” their page — then what?

By: TJ Dietderich

TJ Dietderich — Tue, 20 Oct 2009 14:31:56 +0000

I saw an ad for this campaign in a movie theatre last week. My friends all commented, “We don't drive. How can we love something we don't need?” Maybe it's because we don't own cars, but even when I did own a car, I didn't feel a burning need to declare my love for my car's brand. I guess I'm just having a hard time picturing who these Honda Lovers are that this campaign is for. Young guys who soup up their CRX? Young families who want to see what their friends on Facebook drive?

From the 17 user reviews of the app (mostly positive) I see one disappointed Honda TruFan that isn't getting enough interactivity with the cars, one disappointed consumer who wanted to love a hybrid publicly, and a few happy car salesmen. I guess the salesmen make sense; this app should help them in their local area as a fun way to involve their network with their brand. But as the TruFan points out, there's not a lot for him to do with the app, and he wants to. Badly.