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From the category archives:

Sportastic

Jan31

The Super Bowl and Social Media: What to Watch For

by Heather Whaling

Nov2

9 PR Lessons from America’s Pastime

by Heather Whaling

Oct20

PR Lessons from Favre, Kiper Controversies

by Heather Whaling

Oct7

A Social Media Lesson from Baseball

by Heather Whaling

Jun9

GM’s Donated Corvette Highlights PR Challenge

by Heather Whaling

May19

Social Media Best Practices: Phoenix Suns on Twitter

by Heather Whaling

Apr4

Hyperlocal News Lessons from ESPN

by Heather Whaling

Feb7

Will Super Bowl Ads Integrate Online & Offline?

by Heather Whaling

Jan15

Interview: Lauren Moran, Yankees’ Media Relations

by Heather Whaling

Nov29

Crisis Communication: Tiger Woods

by Heather Whaling

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  • About Heather

    Heather Whaling launched Geben Communication to deliver integrated, effective PR, marketing and social media. Clients range from national, recognizable brands … to start-ups and nonprofits. Named one of the top 30 PR experts to follow on Twitter, Heather co-moderates #pr20chat, a weekly exploration of technology’s influence on PR.
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