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From the category archives:

Social Media

Jan31

The Super Bowl and Social Media: What to Watch For

by Heather Whaling

Jan13

Picture worth a thousand words? Now, a thousand words fit into 140 characters.

by Heather Whaling

Nov28

3 Questions to Ask Before Joining a Niche Social Network

by Heather Whaling

Sep26

Social Media: Media Relations’ Secret Weapon (aka Social Media Helps Secure Media Coverage!)

by Heather Whaling

Sep20

Case Study: Building, Sustaining & Leveraging Online Communities

by Heather Whaling

Sep13

Facebook as an Event Planning Tool

by Heather Whaling

Sep6

9/11 Anniversary Offers a New Set of Social Media Challenges

by Heather Whaling

Aug24

Adding Social Elements to PR-Driven Launches

by Heather Whaling

Aug15

Digital Storytelling: 30+ Social Tools to Create Sharable, Memorable Stories

by Heather Whaling

Jul20

Improve Facebook Engagement by Incorporating Data-Backed Best Practices

by Heather Whaling

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  • About Heather

    Heather Whaling launched Geben Communication to deliver integrated, effective PR, marketing and social media. Clients range from national, recognizable brands … to start-ups and nonprofits. Named one of the top 30 PR experts to follow on Twitter, Heather co-moderates #pr20chat, a weekly exploration of technology’s influence on PR.
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