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From the category archives:

Social Media

May15

Overcome “Slacktivism” with a Better Ask

by Heather Whaling

May7

The “Look at This” Approach to Content Marketing

by Heather Whaling

May4

Nationwide Demonstrates How To Respond to Online Criticism

by Heather Whaling

Apr25

Pinning as Marketing? Read This Pinterest Introduction First.

by Heather Whaling

Apr18

Proof that Social Media Success Doesn’t Require a Big Budget

by Heather Whaling

Mar27

Pinterest: A Blogger Outreach Secret Weapon [VIDEO]

by Heather Whaling

Mar23

Listen Earlier. Listen Better.

by Heather Whaling

Mar2

11 Ideas to Kickstart a Brand’s Facebook Timeline

by Heather Whaling

Feb15

Facebook Advertising: A Case Study

by Heather Whaling

Feb3

Thank You for Commenting

by Heather Whaling

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  • About Heather

    Heather Whaling launched Geben Communication to deliver integrated, effective PR, marketing and social media. Clients range from national, recognizable brands … to start-ups and nonprofits. Named one of the top 30 PR experts to follow on Twitter, Heather co-moderates #pr20chat, a weekly exploration of technology’s influence on PR.
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