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From the category archives:

Public Relations

May4

Nationwide Demonstrates How To Respond to Online Criticism

by Heather Whaling

Apr27

Bigger Is Often Not Better: Independent PR Pros Play a Key Role

by Heather Whaling

Feb22

4 Ways to Innovate PR Best Practices

by Heather Whaling

Feb10

In the Doghouse: The Tale of a Super Bowl Showdown Between Skechers and 122,000 Dog Lovers

by Jess

Feb7

5 Steps to Build a Better Blogger Outreach List

by Heather Whaling

Feb2

Twitter for PR Pros

by Heather Whaling

Jan23

DJ Lessons: Remixing and Sampling in PR and Social Media

by Heather Whaling

Jan5

Blogger Outreach Changes Perceptions, Buying Habits

by Heather Whaling

Dec17

Case Study: Combining Traditional & Digital PR to Increase Results

by Heather Whaling

Nov29

An Opportunity in the Midst of Crisis

by Heather Whaling

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  • About Heather

    Heather Whaling launched Geben Communication to deliver integrated, effective PR, marketing and social media. Clients range from national, recognizable brands … to start-ups and nonprofits. Named one of the top 30 PR experts to follow on Twitter, Heather co-moderates #pr20chat, a weekly exploration of technology’s influence on PR.
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