Comments on: BPGlobalPR: A Brandjacker Strikes Again

By: heatherread

heatherread — Thu, 09 Jun 2011 11:35:08 +0000

did anyone storify this chat? would love to see the output. sorry I missed it!

By: The Ultimate Free Agent: @BPGlobalPR | Geoff Livingston's Blog

The Ultimate Free Agent: @BPGlobalPR | Geoff Livingston's Blog — Wed, 23 Jun 2010 11:47:24 +0000

[...] pundits have chased their own tails in circles analyzing the impact of Stick’s efforts. One thing [...]

By: heatherwhaling

heatherwhaling — Fri, 04 Jun 2010 19:26:03 +0000

This was a broader conversation about PR and brand management in a
crisis. Clearly, BP responding to or ignoring the account won't impact
the way the media covers the story.

As for whether it's a clear parady, it is if you read the whole
stream. Some of the tweets are pretty obvious. But, if you just see a
random one in the midst
of hundreds of other tweets -- that could be a different story.
Especially early on, there were *lots* of people who missed the joke
at first. And, that's why we were talking about this in terms of a PR
situation.

Thanks for chiming in.

By: heatherwhaling

heatherwhaling — Thu, 03 Jun 2010 15:40:45 +0000

Agree, people aren't idiots. But, if you look at the tweets responding to the account, especially when it was first created, it's clear that a number of people didn't realize that the account was a fake. The bigger issue now is recovery. And, kudos to BPGlobalPR for making such a significant donation to help with the effort. Enough PR spin and political posturing. We all need to focus on doing whatever we can to help in the recovery and clean-up efforts.

By: Julie

Julie — Thu, 03 Jun 2010 13:14:45 +0000

You guys, people aren't idiots. People know BPglobalPR is satire. It is so easy for Americans to allow themselves to be placated by the style of half-hearted PR spin that BP has been doing.

The awareness that BPglobalPR is bringing to this horrible tragedy (which will likely literally be the worst environmental disaster in our lifetimes) is important, much more important than BP's brand image.

People are angry, people do not have the tools to deal with something this big. BP deserves to take the hit for this, they need to own up and fix what they've done, and Twitter feeds like this (whether they violate TOS or not) are both requesting that and offering people a way to cope.

http://streetgiant.com/2010/06/02/leroy-stick-t...

By: Amy

Amy — Thu, 03 Jun 2010 03:47:07 +0000

Well, they just gave US$10,000 to the Gulf Restoration Network...

http://www.google.com/hostednews/ap/article/ALe...

Seems pretty legit. http://www.healthygulf.org/who-we-are/about-us/...

By: Travis Mason-Bushman

Travis Mason-Bushman — Sun, 30 May 2010 07:22:54 +0000

Hah. They're getting destroyed by the media because they're responsible for one of the largest environmental disasters in history. You think shutting down @BPGlobalPR is going to make that better?

BTW, the content is *clearly* parodic to anyone with a lick of common sense, and the logo has been changed to a defaced version.

By: digitalJE5U5

digitalJE5U5 — Fri, 28 May 2010 13:14:22 +0000

Looks like BP set up a new facebook page in response to Twitter: http://www.facebook.com/stoptheoilspill

By: Not a fan of BP

Not a fan of BP — Wed, 26 May 2010 15:36:41 +0000

I worked for BP.

They're business model is built on three tiers (1) Distribution, (2) Mining and Exploration, and I always forget 3. When going through training to become the owner of a BP franchise, they emphasized they're favoritism on Mining and Exploration and how the Distribution branch (where my franchise came from) could die and they would be ok.

It's kinda ironic that now the EPA is thinking of severely restricting their drilling on American public soil. Guess they're lucky they didn't kill distribution off. It may be all they have left!

By: Jonathan Saar

Jonathan Saar — Tue, 25 May 2010 17:01:41 +0000

BP should be the first one in line to tell the world that this account is absolutely unacceptable and that this needs to end. BP needs to take the position of the people who are up in arms over this tragedy.