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Heather Whaling

May15

Overcome “Slacktivism” with a Better Ask

by Heather Whaling

May9

Challenge: Incorporate “Work Away” Into Your Work Week

by Heather Whaling

May7

The “Look at This” Approach to Content Marketing

by Heather Whaling

May4

Nationwide Demonstrates How To Respond to Online Criticism

by Heather Whaling

Apr27

Bigger Is Often Not Better: Independent PR Pros Play a Key Role

by Heather Whaling

Apr25

Pinning as Marketing? Read This Pinterest Introduction First.

by Heather Whaling

Apr18

Proof that Social Media Success Doesn’t Require a Big Budget

by Heather Whaling

Apr16

Dear Mr. Romney, Women Drive the Economy

by Heather Whaling

Apr13

Must-Follows: I’ll Tell You Mine, You Tell Me Yours

by Heather Whaling

Apr6

The Business of You

by Heather Whaling

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  • About Heather

    Heather Whaling launched Geben Communication to deliver integrated, effective PR, marketing and social media. Clients range from national, recognizable brands … to start-ups and nonprofits. Named one of the top 30 PR experts to follow on Twitter, Heather co-moderates #pr20chat, a weekly exploration of technology’s influence on PR.
  • Recent Posts

    • Overcome “Slacktivism” with a Better Ask
    • Challenge: Incorporate “Work Away” Into Your Work Week
    • The “Look at This” Approach to Content Marketing
    • Nationwide Demonstrates How To Respond to Online Criticism
    • Bigger Is Often Not Better: Independent PR Pros Play a Key Role
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